Ten years of brand identity, campaign art direction, motion and 3D for banks, government entities, SaaS and food brands across the GCC. Currently leading visual identity and motion at Rewaa.
Five systems, from a breakfast café to a steel foundry, each built from the wordmark out to packaging, signage and campaign imagery.
A full identity for a café and breakfast concept. A cursive Arabic wordmark sits on a navy, teal and orange palette, and a wave motif carries across cups, bags, coasters and lifestyle campaign visuals.
A restaurant identity built around a heavy black Arabic wordmark, cream paper stock and a topographic line pattern. The system is designed to look right in a customer's hand: wraps, bags, cups, caps and storefront.
Identity and industrial photography direction for a casting and forging company. Dark olive and charcoal carry the weight; an amber mark cut from the logo's geometry marks every touchpoint, from hoardings and helmets to vehicles and print.
A calm identity for a yoga and movement studio. Deep studio green, sage and sand, an editorial serif for the voice, and a vertical wordmark that reads like a held pose across posters, totes, gift cards and practice cards.
Bilingual annual reports for government and financial-sector entities including Bank Albilad and PIF. Dense governance and financial data set into clear, brand-consistent Arabic and English layouts for print and digital.
Campaign landing pages for Rewaa's POS and accounting products, designed desktop and mobile together around one sign-up form.
The core acquisition page: a sign-up form beside the headline, a 60% e-invoicing offer, product tabs for cashier, inventory and accounting, and solutions split by business type, closing on 24,000+ merchants and their logos.
A dedicated page for restaurant owners with a darker, product-led look: a four-step feature grid, card and Mada payments at the counter, live inventory, reports and tax tools, and customer testimonials.
Concept and full 3D visualization of trade-show booths: spatial flow, material and lighting studies, rendered from multiple angles.
From the first sketch of a mark to the final render and the motion cut that launches it.
Wordmarks, visual systems and guidelines with Arabic and Latin type treated as equals.
Cups, bags, boxes and wraps designed for the hand, the shelf and the camera.
Social and launch campaigns for banks, apps and FMCG, from concept to final crop.
Logo animation, product explainers and social cuts that keep a brand moving.
Bilingual annual reports and data-heavy documents laid out with clarity.
Booth concepts, spatial layout and photoreal renders before anything gets built.
Open to select identity, campaign and motion projects, and to the right full-time role.
Scroll-stopping, in Arabic first.
Campaign art direction for banks, delivery apps and food brands. Boards marked Concept are self-initiated studies.
Al Rajhi Bank
Card campaignThe Standard Burger
Concept · FoodBarn's
Coffee · LifestyleZoonk
Delivery appThamarat & National Day
FMCG · SeasonalSuper Soda & Juice
Concept · BeverageRio Mare & Apps
Retail · TechHola Public
Agency brandRetail, Fitness & Food
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